A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of ...

Athlete-owned media is more than a trend; it's an economic and cultural shift. By creating content and owning their own platforms, athletes are deciding which stories get told, expanding ...

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in business meant you really only ever had to worry about paid and earned ...