CMSWire's Dom Nicastro met with Gartner's Martin Kihn, author of Gartner Magic Quadrant for Digital marketing Analytics, to find out where this fast-paced market is headed. New players that have ...

Marketing and analytics go together like peanut butter and jelly. After all, without being able to examine concrete data, it’s difficult — if not impossible — to make any legitimate progress with your ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Marketers must consider how current trends impact their teams and deliverables for their clients. In 2022, marketers may well feel like short-order cooks slammed with customer orders. Except in the ...

As data becomes the most valuable asset in modern marketing, digital marketing analytics platforms are transforming how businesses measure success, optimize campaigns, and align strategies with ...