Freewheel now has 417 retailers on board, growing from 62 since its launch four years ago. Kellie Parsons, marketing director at Madison and Sportline, tells BikeBiz how it works and the benefits it ...

Four ‘hubs’ have been announced in advance of The London Freewheel, taking place on September 21st. The ‘hubs’ are essentially meeting points at which riders can meet groups and marshals who will ...