A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.
UPDATE – The CW issued the following statement on the matter: “We appreciate that our affiliates are still learning the power of our new programming and the implications that has for serving our ...
The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics.
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