In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z.

There's a sharp divide between what Gen Z values and what hiring managers are actually looking for. My team at Becoming You Labs recently conducted a study using our values-assessment tool, The Values ...

Gen Z values brands that embody their stated principles in a genuine way. To appeal to this generation, companies should demonstrate transparency and a strong commitment to values. Franchises can ...

Though it may. sound like a stretch to the baby boomers, millennials and Gen Xers who underestimate them, there are many modern Gen Z values that people in older generations could really learn from.

Every new generation brings its own set of values, priorities, and ways of navigating the world. Gen Z, born roughly between 1997 and 2012, is no exception. Having grown up entirely in the digital age ...

Add Yahoo as a preferred source to see more of our stories on Google. In the world of generational quirks, Gen Z is carving out its own lane with habits that leave other generations completely baffled ...

As Gen Z gains influence in the workplace, HR leaders are seeing their impact on company culture, technology usage and benefit offerings. So, to attract and retain top talent in 2025, it's critical to ...

Baby boomers (born in 1946 – 1963) are known for their strong work ethic. But along with their continuing exit from the labor market, so it also goes with the high value associated with hard work.

Gen Z’s buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a ...

Forbes contributors publish independent expert analyses and insights. Colleen Batchelder an expert on hiring and managing Generation Z. Well, let’s just say the key to their retention has everything ...