The president typically ties his tariffs to trade policy, but he hit Brazilian products with the highest rate of any country's goods largely due to politics.

Latin America’s biggest economy can weather the shock of a high tariff rate. But American coffee lovers and Brazilian ranchers are likely to feel the pain.

While the exemptions cover major Brazilian exports such as aircraft, iron ore, and orange juice, the country estimates that 35.9% of its sales to the U.S. by value will be hit by the new tariff. Key exports like beef and coffee were notably absent from the exemption list.