Comedian and actor Craig Robinson made a surprising announcement on social media this past week, stating that he’s “officially quitting comedy.” In the post, Robinson stated that he was now focusing on “something bigger.” (In a follow-up post, he then solicited followers for advice for “small business owners.” Your guess is as good as ours.)

Craig Robinson is leaving comedy for good. In a recent video post on Instagram, “The Office” actor revealed that he is giving up comedy to focus on “something bigger.” In the caption of the post, he wrote,

The reports of Craig Robinson’s retirement from comedy appear to have been greatly exaggerated. Turns out “The Office” star’s so-called “retirement” is believed to be part of a new brand marketing campaign expected to be unleashed in the coming days — and perhaps for a division of AT&T.