Discover how infomercials work, their benefits and downsides, and how they’re made. Learn how to spot exaggerated claims and make informed decisions.

The infomercial follows a simple formula: Hyperbolically overinflate a frustration of daily life, earnestly present a corny product as the easy solution, wonder aloud how expensive such a product ...

Kevin 'They-Don't-Want-You-To-Know' Trudeau Loses on Appeal Dec. 20, 2011 -- Infomercial king Kevin Trudeau, who got rich promoting what he claims are natural cures for just about every medical ...

Sure, they can be cheesy. But they can also make you rich. Does your product have what it takes to make it in the world of direct-response TV? Dec 17, 2010 Rodney Vincent's back pain device, the True ...

Barack Obama will go on national television tonight and air a 30-minute infomercial about himself and his presidential campaign. Several political image makers, both Republicans and Democrats, say ...

Infomercial advertising has proven to be a reliable way to reach large numbers of customers, but the trade-off lies in its expense for small businesses. Investing in infomercial time for a poorly ...

Better health, a thinner tummy, smoother feet. Do they live up to the promises? July 11, 2008 — -- Want to look great this summer? Chances are you've seen infomercials touting beauty products to ...

The appeal of washboard abs and a miracle smile hasn't faded much during the recession. True, most retailers were hit hard during the slowdown, as American shoppers pulled purse strings tighter than ...

Kevin Trudeau was sentenced Monday to 10 years in prison for deceiving consumers through his late-night infomercials. In sentencing Trudeau, a federal judge called him "deceitful to the very core." ...

Infomercial pitchman Don Lapre died as he lived: selling himself, in an online suicide note that doubles as a motivational get-rich pep-talk. Lapre was found dead in an Arizona jail cell Sunday ...

Offer Vince Shlomi, an infomercial pitchman known to millions as the “ShamWow Guy” for his energetic promotion of highly absorbent dish cloths, has announced he is running for Congress as a Republican ...

The infomercial follows a simple formula: Hyperbolically overinflate a frustration of daily life, earnestly present a corny product as the easy solution, wonder aloud how expensive such a product ...