"Eliminates the need for traditional plastic resins." Researchers make incredible breakthrough with toothpaste made from shocking source: 'Stronger, healthier smiles' first appeared on The Cool Down.

While there are at-home keratin treatments available, the doctors and hairstylists we spoke to say they'll never quite compare, results-wise, to what you'd get in a professional stylists' chair.

Discover how the natural protein could revolutionize dental care by helping teeth repair themselves, preventing cavities ...

There's a reason we've written a million stories about frizzy hair. It's near impossible to get rid of, and doing so can involve multiple products and a carefully constructed hair care routine.

In TODAY.com's Never Have I Ever series, a fertility specialist warns that this common chemical can interfere with your health.

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health. Keratin ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. While keratin treatments can be one of the best antidotes to frizz and an easy way ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Salon keratin treatments are unrivaled in their ability to smooth and ...

Stuti is an English Lit graduate who studied Radio & TV Journalism while pursuing photography. A perfume enthusiast, she enjoys pop-culture commentary. Her dream is to live in a world where beauty is ...

A smoothing treatment can be a worthwhile investment for anyone with frizz-prone hair. In fact, some of us are willing to shell out $250 on average for salon services like a keratin treatment or a ...

We updated this article in February 2023 to add more information about each featured product, based on extensive research done by our team. If you’re looking to achieve smoother, sleeker, frizz-free ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. Keratin is the structural building block of hair—so you can imagine ...