Veteran PM Kim Vorrath reportedly joins Apple’s new AI division to whip “AI and Siri into shape” — amid claims Apple Intelligence is 2 years behind OpenAI’s ChatGPT and Microsoft's Copilot.

Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.

Apple (NASDAQ:AAPL) is bringing in a seasoned pro to help with its AI challenges. Kim Vorrath, a software veteran with 36 years at the company, shifts to Apple's AI and machine learning division ...

(Bloomberg) -- Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and ...

Apple’s Kim Vorrath, who helped get Vision Pro software out the door, has been brought over to Apple’s AI division, Bloomberg reports. A longtime Apple employee is joining its AI team.

The memo reveals two main prongs of focus for Giannandrea and Vorrath this year. Revamp the core of Siri; Improve existing AI models; It has been previously reported that Apple is attempting to ...

Kim Vorrath's move, then, is likely to get the team focused. It's also a sign of how Apple Intelligence, and perhaps especially Siri, is considered more important within Apple than the Apple ...

Apple Inc. (NASDAQ: AAPL) has taken a major step to strengthen its AI and Siri capabilities by making a notable leadership change. The company has appointed Kim Vorrath, a veteran executive with ...

Vorrath, who previously played a pivotal role in the development of Vision Pro software, will serve as a "top deputy" to John Giannandrea, Apple’s head of AI ...

Put it all together and it’s clear that Vorrath is one of Apple’s top fixers and joins the AI team at a critical point. First, she’s probably going to help get a new contextually-aware Siri ...

Earlier today, Mark Gurman reported that Apple was moving a key executive—Kim Vorrath—into its AI division and giving her responsibility for “whipping artificial intelligence and Siri into ...