Netflix Boasts Impressive Audiences For Christmas Day NFL Games; 27M Viewers Tune In For Beyoncé
The Baltimore Ravens’ victory over the Houston Texans managed an average minute audience of 24.3M viewers, and U.S. viewership peaked with more than 27M viewers during the halftime show. It was the most-watched Christmas Day NFL game on record (since 2001) among the 18-34 demo, with 5.1M tuning in.