Outdoor recreation retail giant REI has ended its 40-year-old Experiences program, known for holding outdoors classes and wilderness trips, the company announced Wednesday. The move also means the elimination of 428 jobs associated with the program.

REI CEO Eric Artz said the outdoor gear retailer would end its Experiences unit, which offered adventure classes and trips, and lay off 428 workers.

More than 400 employees will be let go as part of the decision. CEO Eric Artz said the 40-year-old experiences division was unprofitable.

REI has been the go-to store for adventurers for decades. The company recently announced that their well-liked 'Experiences' business involving classes and tours will be shutting down.

After nearly 40 years, REI Co-op is shuttering its Experiences business, effective this week. Biden blocked US Steel's $14 billion sale to Japanese giant Nippon Steel, creating new uncertainty for an iconic American steelmaker. With this move, 428 employees — including 180 people in full-time roles and 248 part-time guides — will be laid off.

REI announced the closure of its Experiences division, affecting over 400 employees, as it shifts focus to core business areas.

More than 400 employees will lose their jobs as REI closes its Experiences program, ending the adventure travel and outdoor education programs that have been part of the retailer’s identity for 40 years.

REI Co-op, the beloved outdoor retailer, announced Wednesday that it would be closing its Experiences division. Known for providing classes, selling group travel excursions, and operating various tours for 40 years,