Chief Marketing Officer Jonathan Mildenhall suggests Rocket Companies’ Super Bowl creative idea will rival Nike’s “Just Do It ...

Chairman and CEO Arthur Sadoun defends Publicis Groupe’s transparency in principal-based buying and says rival WPP CEO Mark ...

Laws in 18 states treat race and ethnicity as sensitive data, leading to growing restrictions and workarounds in media buying ...

Numerous brands have scaled back or scrapped diversity, equity and inclusion programs in recent months, including Lowe’s, ...

The ID will now be open to supply-side partners on the other end of the advertising exchange, including Amazon, which will ...

Flo from Progressive tells a group of cash-strapped people that they don’t have to make financial sacrifices now that they’re ...

Netflix added more than 5 million customers in the third quarter and eclipsed Wall Street’s expectations on every major ...

AKQA Group CEO Ajaz Ahmed, who founded the agency in 1994 and has been its chief executive for 30 years, has resigned, parent ...

Multiple brands are prioritizing pop-up events and turning them into pop culture moments on social media and real life.

Too many brands are failing to think beyond stereotypes or events such as Hispanic Heritage Month when it comes to marketing to this community. Fifty-nine percent of Hispanics say brands aren’t doing ...

United Airlines recently recalibrated its out-of-home ad strategy and debuted several new digital billboards in New York City this month.

The advertising industrial complex reports in averages. Average CPM, average CPC, average TACoS (total advertising cost of sales), average ROAS (return on ad spend)—the list goes on.