From CRUK’s top marketer urging CMOs to “stop moaning and crack on” to the need for better brand measurement in the boardroom ...

Is the debate around short versus long so “polarised” marketers don’t feel like they can meet the “impossible standard” ...

Having marketing and sales singing off the same hymn sheet is crucial to drive sustainable growth, says Mars Food and ...

Performance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong ...

From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

For marketers wanting to build a better relationship with finance, “speaking their language” is often a priority, but finance ...

Having parents on your team is a boon for any business, says Vadera, who urges working mums to be “unapologetically” ...

McDonald’s must drive excellence across menu, marketing and value if it is to win in today’s “challenging” environment, says ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...

Premier Foods has appointed Catherine Lloyd as its new chief marketing officer. The marketer, who has over 20 years experience in various FMCG roles, is set to join the business, which owns food ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Premier Foods has also highlighted the role of the marketing function in driving impactful innovation for the food business, as it appoints a new CMO.