The move comes as media companies look to nab more consumers for their streaming alternatives, and draw them in with sports, in particular.

The ever-changing landscape of sports streaming options has a new entry. ESPN and Fox are teaming up to offer a bundle of their forthcoming streaming services for a combined price of $39.99, the companies announced Monday.

About 35 million households have stopped paying for the sports cable channel ESPN over the past 15 years. Another 30 million will join them in the next decade, according to internal projections. Jimmy Pitaro has a plan to win some of them back.