A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

Since the earliest days of SMS campaigns, mobile devices? growing capabilities have brought us increasingly sophisticated marketing efforts. Yet when it comes to measuring the impact of messaging sent ...

Mark Sanderson receives funding from Microsoft Research and has previously received funding from Google. The market testing that helped give us the Google search we know today is being emulated by ...