Tue, May 3, 2022 at 1:20 PM UTC Thankfully, there are a few key application techniques and tricks to ensure your scent lasts all day long, and we turned to a handful of professional noses for their ...

"There is always talk about applying a scent to your 'pulse points,'" says Bayly Ledes, the company's president and CEO—and a previous beauty editor (in other words, she knows her stuff). By this she ...

Make your perfume last all day with this helpful tip. For many of us, a quick spritz of perfume is the final touch we add before heading out of the house. The right perfume can be a game-changer for ...

The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

Sydney Sweeney is getting flamed online for how she puts on her perfume. This expert says she’s doing everything right except for one small thing. The breakout star is the new face of Armani Beauty’s ...

When it comes to selecting a fragrance to wear, one of the most important factors is making sure it lasts as long as possible. After all, what's the point of a perfume that you have to reapply every ...

As with many things this season, the key to scenting lies in layering. Perfumer Sarah Horowitz tells us how to wear it well. Start in the shower. “Steam and hot water activate fragrance,” explains ...

Getting perfume just right can be a challenge. Put on too much and your perfume will enter the room before you do. Put on too little, and you might as well have saved your money on that French ...

You are probably applying your fragrance wrong. Apply it to your neck or chest. Don't rub it into your skin. Less is more. Fragrance is a bit of a conundrum for many. Much is misunderstood about it, ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Thankfully, there are a few key application techniques and tricks ...