Starsky Clark, second from left, poses with her fellow Avon representatives from around the country at a photo shoot in New York for the company's newest campaign catalog.

ORLANDO, Fla. – This Avon rep wears a hard hat and carries a pile of company catalogs to his day job on a construction site, encouraging the men to buy their ladies a little something.

ORLANDO, Fla. – This Avon rep wears a hard hat and carries a pile of company catalogs to his day job on a construction site, encouraging the men to buy their ladies a little something. Perfume ...

This Avon rep wears a hard hat and carries a pile of company catalogues to his day job on a construction site, encouraging the men to buy their ladies a little something.

If domestic violence survivors reach out to their local Avon cosmetics representative, the company will help them relocate, free of charge.

Avon has been using mobile tools for some years in an effort to catch up with mobile-savvy consumers and representatives.

A video encouraging domestic abuse victims to reach out to Avon representatives has been viewed more than a million times on Twitter.

“There’s not one, single profile of an Avon representative,’’ CEO Scott White of what's being called New Avon said in an interview. “It’s focused on allowing a woman to be able to ...