The Body Shop is also experimenting with new ways to use mobile platforms to promote its brand and special advocacy causes. In September, the company launched a campaign with marketing partner Urban ...

Purpose-driven marketing has become something of a buzzword in the advertising world, with many brands walking just up to the line of politically charged arenas while perhaps not tackling an issue ...

The Body Shop's global 'Self Love Uprising' campaign has come to Sydney and Melbourne, featuring non-binary stylist Deni Todorovic (they/them) and Aboriginal mindset coach Allira Potter (she/her). The ...

The Body Shop has launched a striking new campaign to celebrate The India Edit, its first-ever India-inspired collection. Anchored by the tagline “Only in India, for You,” the campaign is a ...

Cathy L. Hartman, Caryn L. Beck-Dudley, Marketing Strategies and the Search for Virtue: A Case Analysis of the Body Shop, International, Journal of Business Ethics ...

The Body Shop Canada has entered a pivotal new chapter with its acquisition by Serruya Private Equity. And the brand has ...

Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with ...

The Body Shop is preparing to celebrate its 20th anniversary in India in 2026. With nearly 200 touchpoints already and 100 more planned in the coming year, the brand is confident in its direction.

Rampart Hosting LLC built the 'Pink Button' app and supporting software two years ago for Three-C Body Shop Inc. The Columbus-based collision repair specialist has seen enough new business from it ...