Google has snapped up Toro, a tool that helps developers market their apps on the Facebook platform. The deal appears to be an acquihire, since Toro employs fewer than 10 and has begun urging ...

An unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities ...

Facebook today announced another way for marketers to target its users based on their activity, this time in regard to app install ads. The update allows developers and brands to optimize their app ...

Are you a print subscriber? Activate your account. By Parker Herren - 1 hour ago By Garett Sloane - 1 hour 43 min ago By Adrianne Pasquarelli - 2 hours 45 min ago By Adrianne Pasquarelli - 3 hours 45 ...