After years of uncertainty, Fitbit is now deeply integrated into Google’s hardware and services as of 2025. The standalone Fitbit.com store shut down in 2024, with sales transitioning to the Google ...

At the CES event in Las Vegas this week, Fitbit unveiled a new Bluetooth Smart-enabled, wrist-worn activity tracker, called Fitbit Flex. Like most of Fitbit's other trackers, the Flex also promises to ...

San Francisco-based Fitbit has commercially launched its first wristworn activity and sleep tracking device, Fitbit Flex, which it first announced at the Consumer Electronics Show in January. Fitbit ...

Alongside all of its Pixel announcements this summer, Google shared details around Fitbit, its app, and a new vision for AI coaching within it. This week, all of that will begin rolling out, although ...