Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...
New research suggests that targeted use of behavioural 'nudges' can encourage people to conserve water. Researchers found that rather than giving people general information about the importance of ...
Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect ...
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