In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette McMurtry shares insights and tactics to create a powerful marketing plan. McMurtry says that entrepreneurs need to think ...

For most leaders, technology is fully integrated into every aspect of their businesses. The lines between our interactions online and in real life are blurring, and more and more consumers are ...

If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching the ...

When you want to build a strong AI-powered marketing stack, the first step is to define your AI goals. This means ...

Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. The power is in leveraging the brand equity of your ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Using social media to market your business has the potential to bring you the greatest results - but only with the right strategy! It's 2023, and time to take action implementing those goals you've ...

David Gasparyan is the founder & president of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. Credibility and trust are two of the most important ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...