Finding the perfect foundation shade can be a daunting task with so many options available in the market. Whether you're a fan of drugstore makeup or are looking for something a little more luxurious ...

Everyone's on the au naturel kick, but most of us need a little bit of makeup to cover up blemishes, dark circles, and pigmentation from time to time (or, if you're like me, every day). The dead ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

I don't know about you, but much of my time spent trying to fall asleep has been spent on beauty TikTok, which in turn has caused my beauty wish list to grow rapidly. (I only have my boyfriend to show ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

With more shades of foundation on offer than ever before, it can be an overwhelming experience trying to pinpoint exactly which one is the best for your skin tone. Thankfully, Boots Beauty Specialist ...

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

KUTV — Imagine looking picture perfect this Holiday Season. Today you can save that trip to the store and your time consulting with any salespeople to color match your makeup by using this ...

Learn how to choose the right foundation shade for Indian skin by undertone, testing technique, oxidation, neck matching and ...

Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout. When I hear “color matching,” I think of finding the just-right ...