With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...

Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad so far this year. (Image courtesy EDO) Even in our increasingly digital world, where almost ...

The most watched Super Bowl LIX ad is all but 30 seconds long and has garnered a whopping a 93.5 million views (and counting) in the last 10 days. The ad promises "something for everyone" as it ...

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Google redefines "top" ads in search results, which can now appear above or below organic results. Google has updated its definition of top ads in search results. Top and absolute top metrics help ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers somewhat ...