Nike's flagship London store has introduced plus-size and para-sport mannequins to its redeveloped women's floor, signaling a further step towards inclusivity for the sportswear brand.

Nike's newest showcase store features digital technology designed to inspire and motivate the athlete in each person.

When you walk into the Nike Town London store, you’d be forgiven for thinking you’d stepped into a high-end gym. A DJ welcomes you in, spinning pulsing house music, whilst attractive staff ...

Nike's flagship London store has introduced plus-size and para-sport mannequins to its redeveloped women's floor, signaling a further step towards inclusivity for the sportswear brand.

The sales floor at Nike's London flagship store welcomed plus-size and para-sport mannequins for the first time.