Positioning analysis is a process of analyzing how a company's current brand is perceived by the marketplace. When identifying target market opportunities, a company needs to compare the way its brand ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You have ...