Today I happened to be thinking about my last few presentations at conferences, especially at the Global Reggae Conference in Jamaica in February where I was invited to speak about leveraging the web ...

At some point in your career, most likely you were applying a successful marketing strategy that businesses have been using for years, called a “push-and-pull” approach. Push-and-pull strategies are ...

It’s easy to feel overwhelmed by the technology components involved in attracting media attention to your brand. Are you implementing social media effectively? Have you maximized search engine ...

“Push” vs. “pull” is an important marketing concept, especially in hard goods like consumer electronics. Briefly stated, a “pull” strategy is one where the brand’s appeal is built and strengthened to ...

Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer ...

Investment in new, early-stage drugs is typically driven by the short-term needs of big pharmaceutical companies. When drugs go generic due to patent expirations, it can cost the big drugmakers ...

[In last week’s part-one installment of this three-part article, I highlighted all the things that make innovation so radically different from all other forms of value creation. The strategies we ...

Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to "buy now!" At the same time that promotions tap into consumers' desire to get a ...