Red Bull's 2026 Formula 1 launch made Apple's expanding role around the sport hard to ignore, from iPhone-shot footage embedded in the broadcast to Apple Vision Pro wearers taking the stage.

Red Bull have dismissed talk of their Formula One partnership with Ford being merely a branding exercise for the car giant as the team prepare to race with their own engine for the first time.

Red Bull are hopeful four-times world champion Max Verstappen will have a good enough engine behind him to get back in front as Formula One enters a new era.