When Sushi Pier opened in 2000, it was among the first handful of restaurants to offer all-you-can-eat sushi in Reno, said owner Heejin Kim Polon. The price was $10.95 for lunch and $15.95 for dinner.

The bottomless-sushi restaurant is a frugal, flamboyant basic in this Nevada casino town. Can it survive in a time of rising prices?

Reno was featured in a New York Times Cooking article for its unique take on sushi, which is synonymous with Nevada-style indulgence.

All-you-can-eat sushi is a quintessential Reno experience. It's also the only kind of sushi experience in Reno. But that might be changing.

Welcome to Reno, the Mighty Mecca of All-You-Can-Eat Sushi Emily Najera for The New York Times The bottomless-sushi restaurant is a frugal, flamboyant basic in this Nevada casino town.