Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Here at Wishpond, we talk a lot about marketing tools — today, we want to talk a bit more about how to put them to best use to make your company shine. You put a lot of effort into building your ...

Storytelling, as the name suggests, is an art that attracts audiences or viewers with the impressive content. Storytelling in marketing has become an essential tool in today’s marketplace, playing a ...

A compelling story in marketing isn’t very different from the tales we’ve loved since we were children. It needs characters your audience can root for; think of the Parle-G girl and Amul print ads, ...

In an era where storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation, Dr S M A Moin's latest book, ‘Storytelling in Marketing and ...

Brand storytelling isn't a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing ...

Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and ...