These days, some of the best logos aren't just static; there are often animated versions too. And while that can sometimes come across as gimmicky, there are often good reasons for adding movement to ...

When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the brand—not the logo—is what consumers will interact and fall in ...

Google is asking for examples of logos that are in .webp format that also uses logo structured data markup. Google recently updated the logo structured data markup developer documents to add .svg to ...

Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...

Often, a fresh start is beneficial, but at times, even the best branding agencies, consultants, and those in marketing simply get it wrong. Kieran has been covering soccer for five years, featuring on ...

“Hawk-Eye demonstrates the power of a name as a vehicle to carry a brand’s key attributes. The Hawk-Eye brand is delivered almost entirely verbally. We rarely – if ever – see any visual application of ...