Chief Marketing Officer Jonathan Mildenhall suggests Rocket Companies’ Super Bowl creative idea will rival Nike’s “Just Do It ...

Laws in 18 states treat race and ethnicity as sensitive data, leading to growing restrictions and workarounds in media buying ...

Chairman and CEO Arthur Sadoun defends Publicis Groupe’s transparency in principal-based buying and says rival WPP CEO Mark ...

Before settling on Chewbie, the brand considered multiple mascot ideas, such as a butterfly, caterpillar, unicorn and even a ...

The ID will now be open to supply-side partners on the other end of the advertising exchange, including Amazon, which will ...

The director, known in ad circles for making Always’ “Like a Girl,” followed L.A. teens for a year for her new series.

Netflix added more than 5 million customers in the third quarter and eclipsed Wall Street’s expectations on every major ...

Innovation has always been fundamental to the success of business. The advertising industry is starting to embrace AI as a ...

AKQA Group CEO Ajaz Ahmed, who founded the agency in 1994 and has been its chief executive for 30 years, has resigned, parent ...

Flo from Progressive tells a group of cash-strapped people that they don’t have to make financial sacrifices now that they’re ...

While it’s tempting to minimize risk by pulling back in turbulent markets, innovative brands want to position themselves for ...

Partnerships with influencers like Caleb Williams and Addison Rae have helped Ferrara drive awareness for brands including ...