Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

Manscaped's CMO on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, ...

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...

You can’t buy your way to the top of a large-language model. But brands can still make an impact, says Innocean's Tracy ...

AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data ...

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s ...

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news ...

According to Querou and Franck Tetzlaff, fellow Vibe.co co-founder and chief technology officer, focusing on direct publisher ...

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for ...