The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing ...

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the ...

The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag ...

In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use ...

Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data ...

Advance Auto Parts is on the upswing of its comeback, making it the right time for a brand marketing campaign, said Bruce Starnes, Chief Merchandising Officer at Advance Auto Parts. The car ...

Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not ...

Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Network Announces Winners of the Inaugural IGNITE Awards Honoring the campaigns, brands and ...

Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees.

Florastor just launched a skin probiotic. Chief Marketing Officer Bindu Shah shares why the product is resonating with men, ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...