Jeff Bezos's space company Blue Origin has successfully launched its massive New Glenn rocket into orbit for the first time, marking a significant challenge to Elon Musk's dominance in the commercial space industry.

The company, started by the Amazon founder Jeff Bezos, reset its countdown clock repeatedly over a period of just over two hours before eventually postponing the test flight to another day.

Amazon founder Jeff Bezos's space company has blasted its first rocket into orbit in a bid to challenge the dominance of Elon Musk's SpaceX. The New Glenn rocket launched from Cape Canaveral Space Force Station in Florida at 02:02 local time (07:02 GMT).

Blue Origin, Amazon founder Jeff Bezos' space company, launched its large rocket for the first time early Thursday.

Watch as Amazon boss Jeff Bezos's Blue Origin attempted to launch its New Glenn rocket for the first time from Cape Canaveral, Florida, on Monday, 13 January. It was to be the long-delayed debut launch of Mr Bezos's challenge to SpaceX's dominance in the satellite launch market.

Check back for live FLORIDA TODAY Space Team launch updates on this page, starting about two hours before the 1 a.m. Friday launch window opens.

Thirty storeys tall with a reusable first stage filled with liquid oxygen and methane, New Glenn launched around 2 a.m. ET from Blue Origin's launchpad at the Cape Canaveral Space Force Station in Florida.

The mission, the culmination of a decade-long, multi-billion-dollar development journey, will include an attempt to land New Glenn’s first stage booster on a sea-fairing barge in the Atlantic Ocean 10 minutes after lift-off, while the rocket’s second stage continues toward orbit.

Welcome to FLORIDA TODAY Space Team live coverage of Blue Origin's latest New Glenn maiden launch attempt from Cape Canaveral Space ... named for Amazon founder Jeff Bezos' mother.

The 320-foot New Glenn rocket was initially scheduled to launch early Monday with a prototype satellite aboard.

Space Team live updates from Blue Origin's New Glenn rocket launch attempt from Cape Canaveral Space Force Station in Florida.