What makes a pro league successful? Analysts say mainstream recognition is key for sustainability and profitability.

Once teammates in Cohasset Youth Lacrosse, Madison Ahern and Jane Hansen played against each other recently in a professional all-star game.

As the ever-growing crop of new women's leagues aim for longevity, the question of team branding is front and center.

College golf teams showcase piles of free gear each fall. Here’s how schools, players and brands benefit from the system.

The first major piece of USC’s monumental Athletics West capital projects is set to be unveiled tomorrow as the USC Trojans’ women’s soccer team kicks off their season inside Rawlinson ...

As Taylor Fritz competes in the 2025 US Open, his parents, Kathy May and Guy Fritz, will be cheering him on the entire time.

Denver is playing a part in the evolution of women's pro sports as fresh teams, fanfare and big investments reshape the field for female athletes nationwide.

After day two of the World Games 2025 Women’s Softball competition in Chengdu, China, three of the four semifinalists were confirmed.

USA center was ‘the kid in the pink scrum cap’ then soared with a winning blend of speed, power and body positivity ...

Game on – Netflix has acquired the exclusive rights to the FIFA Women’s World Cup in 2027 and 2031 in Canada.

The scaffolder became one of the most hated men in the U.K. when he dumped fan-favorite Shaughna Phillips for Molly during ...