Although musical acts like Stray Kids have performed in Roblox before, Mars will be the first to do so for Steal a Brainrot, ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

Roblox has announced a major expansion of its advertising platform, strengthening its position as a destination for brands ...

In early January 2026, Roblox introduced mandatory global age verification for all users to access chat, using facial age ...

Kids are being identified as adults—and vice versa—on Roblox, while age-verified accounts are already being sold online.

Roblox (RBLX) is back in focus after rolling out new immersive ad formats, expanding programmatic partnerships, and drawing fresh attention from both institutional investors and major Wall Street ...

Roblox shares held steady as investors digest a Super League acquisition tied to Roblox marketing and Roblox's new age-check requirement for chat access.

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Roblox (NYSE:RBLX) underwent analysis by 16 analysts in the last quarter, revealing a spectrum of viewpoints from bullish to ...

Super League Gaming expands its portfolio with a stake in Roblox hit ‘Hide or Die!’ and the acquisition of marketing tech ...

A Louisiana mother is suing Microsoft Corporation, Epic Games Inc., and Roblox Corporation for her child developing symptoms ...

Following growing criticism that the app was putting children at risk, Roblox introduced an age verification process . The ...