Overview:   AI tools now drive every stage of digital marketing, from planning to conversion.Brands that use AI can enhance ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

The end goal is to create a marketing ecosystem that uses AI intelligently and where technology amplifies human insight ...

“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad ...

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

More governments are rolling out chatbots in schools. Some experts warn the tools could erode teaching and learning.

The automated Amazon listings at issue are designed to let shoppers purchase products carried by other retailers.

Overview: Ahrefs is a leading SEO tool, but several alternatives now offer competitive features for keyword research, ...

More platforms are adopting new marketing platforms that hand control over promotions from engineering to product teams.

Coldwell Banker agent Georgie Smigel used to spend hours digging through spreadsheets and old inquiry lists trying to figure ...