Aerie is doubling down on a commitment to using real, unfiltered people in its marketing through a tie-up with actor Pamela Anderson. The American Eagle Outfitters brand’s partnership extends an “100% ...

What does “real” mean in the AI era? For Aerie, American Eagle Outfitter’s loungewear and lingerie brand, realness is entirely human — untouched or altered by AI. As consumers and brands wrestle with ...

Anderson stars in a new campaign for AEO’s Aerie that doubles down on the lifestyle brand’s pledge to “always keep it 100 percent real: no AI-generated bodies, no AI-generated people. Ever.” By Chris ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Aerie is doubling down on a commitment to using real, ...

Pamela Anderson wants fashion to log off. The actress and natural beauty advocate, 58, is the face of Aerie’s new anti-AI campaign. Anderson appears unretouched and makeup-free as the American ...

Anderson stars in the 100% Aerie Real campaign, a promise to never use AI-generated bodies or people in its marketing Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to ...

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Clothing brand Aerie is keeping it real with Pamela Anderson. The brand has enlisted Ladysmith’s Anderson for its “100% Aerie Real” ad campaign that promotes Aerie’s stance against the use of AI ...

Aerie is betting its brand on staying human in the age of AI. The intimates and activewear brand has taken a firm stance against using AI-generated people in its marketing, while some other marketers ...

As part of the Complement-ARIE consortium, our joint team will advance the understanding of human health and disease by coordinating the full spectrum of data generated across the consortium, ...