The ROAR trial tested the hypothesis that returning familial hypercholesterolemia-associated genetic results leads to ...

CRO doesn’t stop just because you can’t A/B test. This article breaks down how ecommerce teams can improve conversion rate ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Bayesian models are presented for determining posterior densities for the unknown proportion of positive samples in a population. The probability densities are used here for calculating point ...

The simulation hypothesis—the idea that our universe might be an artificial construct running on some advanced alien computer—has long captured the public imagination. Yet most arguments about it rest ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

This important study combines optogenetic manipulations and wide-field imaging to show that the retrosplenial cortex controls behavioral responses to whisker deflection in a context-dependent manner.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Carley Millhone is a writer and editor based in the Midwest who covers health, women's wellness, and travel. Her work has appeared in publications like SELF, Greatist, and PureWow. Jay N. Yepuri, MD, ...

The "old friends" hypothesis was proposed by Graham Rook in 2003 as an alternative to or refinement of the hygiene hypothesis, originally brought forward by Strachan in 1989 as an explanation for the ...