You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

If you've only just recently heard of ASMR thanks to the viral memes and trending topics associated with the online community, you may be surprised to learn that the first ASMR YouTube videos popped ...

Last summer the candymaker Reese posted a feature-length video on YouTube called Reese the Movie. In a Reese-orange room, five popular YouTubers sit around a Reese-orange table and whisper into their ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...