This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks. A ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Businesses that offer AR-driven experiences are 41% more ...

Augmented reality isn’t just a toy, it can be a powerful tool for deepening connections with your younger customers. That’s particularly true in the realm of beauty e-commerce, where AR can give ...

People attending Worcester Red Sox baseball games this past summer could train their smartphones on "targets," as the WooSox mascot Smiley is demonstrating, to bring audio and visuals to life in the ...