Here's how AI can help uplift your experiential branding game and connect with customers on a deeper level to foster brand ...

This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

Through immersive content, AR exploration, and direct dealer inventory, the platform has delivered measurable brand impact, ...

In celebration of six decades of “Poppin’ Fresh,” Pillsbury is inviting fans into the Doughboy’s digital dough-house through ...

Koenig & Bauer Kyana — the manufacturer's purely digital arm — has unveiled a new digital brand communication tool that was ...

Key themes include AR, AI and creator tools in brand storytelling, new formats to engage Gen Z, and case studies showing the ...

Meta has invested over 100 billion dollars in virtual and augmented reality. What has Meta achieved, and what remains a vision? An assessment.

Snap Inc. partnered with Qatar Museums (QM) to celebrate its anniversary with an immersive augmented reality (AR) experience.

Are you finally ready to hang a computer screen on your face? Fifteen years ago, that would have seemed like a silly question ...

In a global first, Ant International, has added iris authentication features to Alipay+ GlassPay, its AR glasses-embedded ...

The legendary investor's portfolio may not feature many tech players, but it does includes a few companies that are using AI ...

Rokid glasses ship mid-November with smooth video, while Amazon pilots HUD eyewear and Android XR lines up wired, wireless, ...