Tesco has won Channel 4’s tenth Diversity in Advertising award with an ad that promises to embed inclusive advertising into every stage of production. The campaign, created in partnership with agency ...

Channel 4 Sales today announces Tesco’s campaign will win one million pounds worth of advertising space across Channel 4’s portfolio. The leading multinational retailer was entered with agencies BBH ...

Countless Christmas advertisements have been aired on television over the decades by a myriad of supermarkets, clothing brands, and department stores. Morrisons, John Lewis, Marks & Spencer, and Argos ...

Imagine one night, you're scrolling through social media on your phone, and the ads start to look remarkably familiar. They're decked out in your favourite colours, are featuring your favourite music ...

Jay Seawell and Scott Limbaugh can still remember where they were when Justin Thomas verbally committed to the University of Alabama. They were in the old Pate Center in Tuscaloosa, within feet of ...

John Lewis is hoping that a dash of nostalgia will get consumers into the festive mood this year as it kick-starts the countdown to Christmas with the launch of its 2025 advert to the tune of the ...

The nights are drawing in and Christmas is certainly approaching – in fact, all that's left now is for shops to deliver their highly-anticipated Christmas retailers. With the festive period being ...

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From Game of Thrones to The Simpsons, these opening credits changed television for good. But which sequence stands as the all ...

Fubo is a well-known streaming service that focuses on providing subscribers access to live sports networks as well as a plethora of other channels, offering over 211+ channels with its standard Pro ...

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel ...