In an industry where 70% of CMOs lack confidence in creative performance before launch, MahaloHub today introduced the ...

In an industry where 70% of CMOs lack confidence in creative performance before launch, MahaloHub today introduced the Predictive Resonance Scoretm (PRS), a new AI-powered metric that helps marketing ...

A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ...

Dazos has launched its iCampaign software to help treatment centers and behavioral health facilities automate marketing programs that focus on high-performing referral sources, engage alumni, and ...

Raja Rajamannar, Senior Fellow at Mastercard, said the brand now enjoys 84% recognition even without its name attached.

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Okta, Inc., the leading independent identity company, is reinforcing its commitment to the Indian market with the launch of ...

When Bad Bunny takes the stage at the NFL Super Bowl halftime show on February 8, the world will watch two powerful brands ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys. They’ll measure drop-offs, ...

The pro-agentic shift is reflected in DeepL’s trends research. We found 80% of leaders report increased AI-driven ROI, with ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.