In an industry where 70% of CMOs lack confidence in creative performance before launch, MahaloHub today introduced the ...

In an industry where 70% of CMOs lack confidence in creative performance before launch, MahaloHub today introduced the Predictive Resonance Scoretm (PRS), a new AI-powered metric that helps marketing ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ...

Dazos has launched its iCampaign software to help treatment centers and behavioral health facilities automate marketing programs that focus on high-performing referral sources, engage alumni, and ...

Raja Rajamannar, Senior Fellow at Mastercard, said the brand now enjoys 84% recognition even without its name attached.

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

TikTok’s AI-powered marketing tools help brands in MENA improve campaign performance through speed, automation and real-time ...

Aptyx CEO and Chair Gregg Tobin shares his perspective on minimally invasive medtech, advice for outsourcing and predictions ...

Okta, Inc., the leading independent identity company, is reinforcing its commitment to the Indian market with the launch of ...

“If those agents are ultimately going to do autonomous buying, consumers have to trust them,” Klenoff says. “That means ...

When Bad Bunny takes the stage at the NFL Super Bowl halftime show on February 8, the world will watch two powerful brands ...