Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google CEO Sundar Pichai unveils Universal Commerce Protocol at NRF 2026, partnering with Shopify, Etsy, Wayfair, Target, and ...

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Mastercard has announced a collaboration with Google on its Universal Commerce Protocol to boost secure, intuitive & flexible ...

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New standard creates a common language for agents and systems across the entire shopping journey from discovery and buying to post-purchase experiences ...