As seen in Mad Men, fifty years ago, research was collected by having a one-way mirror installed and adverting guys would be on the receiving end. The homemaker would host the meeting with a group of ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...