When it comes to personal brands, President Donald Trump has one that’s strong and well-defined. For the last four decades—as Trump has been a key figure in business, media and politics—his brash, ...

In the midst of the busiest shopping season of the year, Federal Trade Commission (FTC or Commission) staff reminded companies of their obligations under the Rule on the Use of Consumer Reviews and ...

The letters reminded companies that continued breaches could lead to federal lawsuits and civil penalties of up to about $53,088 per violation.

Some companies pay people to post positive reviews. This is particularly common with apps that are free to download, but even ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

Customer reviews and ratings play a key role in the customer journey, with as many as 98% relying on them to inform their purchasing decisions. When you know that your products and services are of ...

As previously covered here, the Federal Trade Commission has recently warned businesses to comply with the FTC Consumer ...

"Early attention to compliance will help reduce enforcement risks and foster greater trust with consumers in an increasingly regulated online marketplace," Crowell & Moring said in a note to clients.